Dodson & Horrell's Olympia Extravaganza

14th December 2015

Dodson & Horrell is looking forward to an exceptional Olympia, London International Horse Show (15-21 December 2015) this year and with so much for all the family to enjoy, the Christmas spirit will be truly flowing.

One member of the Dodson & Horrell family, Brand Ambassador Boyd Exell will be hot footing it to Olympia to compete in the FEI World Cup™ Driving Leg presented by Dodson & Horrell. Exell has won the FEI World Cup™ Driving Championship title a record six times and won the competition last year. Dodson & Horrell will be watching with bated breath to see if the current FEI World Number One in the Driving Rankings can once again take the title. The driving competitions are held on Thursday 17, Friday 18 December, with the Final of the FEI World Cup™ Driving Leg taking place on Saturday 19 December 2015.

Boyd recently received the prestigious Reem Acra Best Athlete Award at the FEI Awards 2015 clearly demonstrating his standing in the sport and Dodson & Horrell is proud that he is a member of Team D&H.

As well as sponsoring the very top athletes and competitions in the world, Dodson & Horrell understand the importance of supporting the next generation which is demonstrated through their association with the Dodson & Horrell and the World Class Programme Under 23 British Championship. All the riders competing have qualified for the final, which takes place on the morning of Saturday 19 December. The aim of the Championship is to help encourage and spot future talent. Kerry Brennan last year’s winner went on compete in her first Nations Cup for Great Britain on her ride Wellington M; they will be also be defending their title at this year’s final.

With several days of thrilling competition Dodson & Horrell will be taking the opportunity to entertain their trade customers in some style, whilst enjoying one of the best horse shows in the world.

Dodson & Horrell Marketing Director Sam Horrell commented “It is hard not to be inspired at Olympia; it is one of the highlights of the year for us. Not only do we support those at the top of the sport through our sponsorship of driving but we are able to support those up and coming rising stars – a truly unique opportunity and one we are proud to be associated with.”

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