Performance Horse Specialist

A fantastic opportunity has arisen for a field based Performance Horse Specialist within the South East region. This is a fast paced role developing the business across thoroughbred and performance equine trade; in particular racing yards, stud farms, equestrian yards and specialised merchants, delivering product portfolio growth by increasing distribution, growing market share and increasing profitability year on year.

As well as being target driven the role will provide nutritional advice and support to customers and company staff in line with the company business plan and in a manner befitting the Company's high profile within the equine market. In addition the role will undertake a technical sales responsibility with selected customers and provide technical sales support to other staff as appropriate.

Key Responsibilities:

  • To develop an annual plan on how the business will grow with specified areas including by product, by merchant, by yard, year on year, including setting and agreeing sales targets and to ensure those targets are achieved. Targets will include volume, contribution, revenue, no. of customers ordering and customer retention (direct and indirect).
  • To ensure all enquiries and quotations are followed up promptly and pursued to a conclusion.
  • To report progress on a weekly and monthly basis in terms of meeting objectives, progress and performance volume, profit and sales mix targets, plus attending and participating fully in monthly sales meetings and reviews as necessary using company tools.
  • To develop and maintain good customer relationships at all times, including building and enhancing the Company's reputation and positioning as the premium manufacturer and brand of choice for all the leading yards and studs.
  • Clear objectives for every customer visit with a view to increasing business or growing profitability.
  • To assist in the formulation of a sales strategy, input into new product development and enhancing current formulations and recipes to maximise profitability and reputation.
  • Develop and market any R&D projects/services and/or concept sales stories the company has to customers. Guidance on product development from a principle point of view/in field requirements.
  • To recommend the appointment of new customers on both a direct and indirect basis.
  • To promote the Company range of products in line with the company image.
  • To plan and implement agreed promotions strategies within the specified area in line with budget.
  • To promote the range of products at shows, and with customers where and when necessary as agreed with the Directors.
  • In house training and support of sales team, help line and others as required.
  • Build a customer record management system and database using Comany tools, capturing contact details, supplier, competitors etc.
  • To ensure the Company Health & Safety Policy is always adhered to.


Department: Commercial Team


  • Remuneration in accordance to qualifications/experience
  • IT equipment
  • 25 days holiday plus bank holidays
  • Private medical scheme
  • Company car
  • Company work place pension scheme
  • Bonus scheme
  • Staff discount

Desirable Qualifications:

  • Degree in Animal Nutrition/Animal Science/Equine Studies to BSc level, preferably to MSc or working towards this qualification.
  • If a general animal science course, then some evidence of specialisation in equine, e.g. MSc or work experience.

Experience Required:

  • Several years of field experience in the Thoroughbred industry would be beneficial but not essential.

Job Essentials:

  • Strong communications skills, ability to interface confidently internally and externally, at all levels is a prerequisite
  • Presentation skills
  • Negotiation skills
  • Category/brand knowledge
  • Extensive travel required – ability to develop effective journey plans is essential- clean, full driving licence
  • Ability to organise and prioritise workload
  • Delivery of great customer service
  • Demonstrate flexibility, reliability and enthusiasm for the role
  • Take full accountability for all decisions and how they impact the company
  • Strong analytical and interpretation skills across market and account statistics

Job Types: Full-time, Permanent

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