Trade Marketing Manager FTC (Maternity Cover)

Department: Marketing

Location: Islip, Kettering

Job type: Full time (37.5 hours)

Purpose of role:  

To translate the brand plan for all brands from consumer to trade and bring central marketing campaigns to life instore.  Support the sales team at a local level to activate brand as part of JBPs or localised central marketing campaigns.

Key Responsibilities: 

  • Provide concepts for instore execution of central marketing campaigns
  • Deliver approved concepts on time and to budget for central marketing campaigns
  • Manage the marketing support for trade customers- localise central marketing campaigns for key accounts
  • Support central marketing with trade specific presentations to sales team and sales teams to trade customers
  • Manage bespoke request process and ensure any brand execution is within brand guidelines
  • Manage POS budget for campaigns
  • Manage AYR (All year round) POS items, stock holding and budget
  • Attend account meetings with sales team as necessary
  • Manage media activity with trade press (ETN/EBM/BETA)
  • Support sales team with trade events such as Pedigree, PATS as required
  • Measure success of activation and implement improvements
  • Reduce POS costs/make efficient for more commercially viable execution
  • Chair promotional planning meeting
  • Manage and execute brand promotions throughout business
  • Manage merchandising standards in store
  • Influence trade plan and promotions
  • Create product literature/ email campaigns
  • Category support including reviewing promotional & POS success
  • Any other marketing task as required by line management

Role Essentials: 

  • An interest in the equine and canine industry.
  • Strong communications skills and ability to interface confidently internally and externally at all levels.
  • Presentation and negotiation skills.
  • Category/brand knowledge across all segments.
  • Ability to organise and prioritise workload.
  • Deliver great customer service
  • Take full accountability for all decisions and how they impact the company.
  • Numerate
  • Commercial acumen
  • Project management
  • Budget management
  • Cross functional working
  • Fully competent in the use of Microsoft office (excel, word, PowerPoint)

Qualifications & Experience: 

  • Educated to degree level / graduate calibre
  • Experience within retail marketing and ability to manage budget and agencies is essential 
  • Experience of POS / merchandising is advantageous 
  • Category experience 

Measure of Success: 

  • Increased space in store
  • Increased sales in merchandised stores
  • Efficient POS execution
  • Increased social engagement from trade customers
  • Joined up process for promotional execution
  • Brand Activation in key accounts across all regions

If this sounds like something that you're interested in, please follow the steps below to submit an application. Closing date is: 4 July 2019

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