Privacy & Registered User...

Privacy & Registered User Confidentiality Policy

Dodson & Horrell Ltd. (we and us) are committed to protecting and respecting your privacy and the information entered into the Dodson & Horrell Equi-Cal Website ("the Website").

This policy (together with the Equi-Cal Terms of Service and Registration) sets out the basis on which any data we collect from you, or that you provide to us on the Website (“Your Information”), will be processed by us. Please read the following carefully to understand our views and practices regarding your data and how we will treat it.

For the purpose of the Data Protection Act 1998, the data controller is Dodson & Horrell Ltd.

We will treat all Your Information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation from time to time in place.

Information we may collect from you and how we use it

• Information you provide.

When you register as a Registered User, we ask you for personal information (such as your name, email address and an account password). We may combine the information you submit under your account with information from other Dodson & Horrell services in order to provide you with a better experience and to improve the quality of our services.

When you enter Your Information into the Service we will store this on our secure servers.

• User communications.

When you send email or other communications to Dodson & Horrell we may retain those communications in order to process your enquiries, respond to your requests and improve our services.

• IP addresses and cookies

We may collect information about your computer including, where available, your IP address, operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us to:

• estimate our audience size and usage pattern;
• store information about your preferences, and so allow us to customise the Website according to your individual interests;
• speed up your searches; and
• recognise you when you return to the Website.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting, you may be unable to access certain parts of thes. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use the Website. The "Help" menu of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Process and storing your information

The personal data that we collect from you is processed only by staff who work either for us or one of our group companies or for one of our service providers. Such staff may be engaged in, among other things, the processing of any service request and the provision of support services.

Access to Your Information will only be provided to our staff who are required to access Your Information in order to provide the Service.  All our staff who access Your Information will do so on the basis that Your Information is confidential.  Please be aware that in order to provide the Equi-Cal Service our staff will use Your Information to continually update and refine the Equi-Cal growth curve and for research purposes, individual horse data will be treated as confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of your information

We only processes personal information for the purposes described in this Privacy Policy and/or the supplementary privacy notices for specific services. In addition to the above, such purposes include:

• Auditing, research and analysis in order to maintain, protect and improve our services;
• Ensuring the technical functioning of our network;
• To serve website content and advertisements to you
• If you consent, to notify you of products or special offers that may be of interest to you and
• Developing new services.

Disclosure of your information

We may disclose your personal information to any affiliated company within our group.

We only share personal information with other companies or individuals outside of Dodson & Horrell  in the following limited circumstances:

• We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
• We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
• We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to our rights, property or safety, or those of our users or the public as required or permitted by law.

If we become involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy. Please contact us for any additional questions about the management or use of personal data.

Accessing and updating personal information

When you use the Website, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking or un-checking (as directed) certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at
enquiries@dodsonandhorrell.com

The Website may, from time to time, contain hyperlinks to and from internet sites operated by other organisations. If you follow a hyperlink to any of these sites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to such sites.

We reserve the right to change this privacy policy from time to time by changing it on the Website.

We regularly review our compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or our treatment of personal information by contacting us.

When we receive complaints, it is our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between us and an individual.

Last update: 7 December 2009